Why the Mediterranean ?
The Mediterranean is a strategic crossroads for the textile industry. At the heart of these cross-border trades, we find the textile suppliers of the EU - Turkey (3rd), Morocco (8th), Tunisia (9th), Egypt(16th), Albania (17th) - and the main European sponsors - France, Italy and Spain.*
The diversity of traditional crafts in these countries is declining, replaced by industrial standards with a strong environmental and social impact. However, the craftsmen are true passers of memory. Unable to develop a viable economic model, some do not have enough orders and incredible know-how disappears. "More than 42 trades in the handicraft sector in Morocco are threatened due to "difficult conditions in which the craftsman practices"*
*source: ministre du tourisme, de l'artisanat, du transport, aérien et de l'économie sociale.